Leverage The Power Of Google+ To Grow Your Business

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Google PlusSocial media is the essence of link building and accumulation of readership for blogs, article writers, and websites. Lately, when writers talk about social media it is with awe and admiration over Pinterest, but the reality is that there is a trilogy of social media that businesses and writers need to pay close attention to. The aspects of what each social media site does is important. Pinterst, which is the latest, allows members to share photographs. Twitter is a site that allows members to share their thoughts by tweeting little blurbs, links and embellishing both with #hashtags. Facebook members find friends and exchange information back and forth about their lives, products they love, and general rants. Facebook, however, is not alone. Google recently launched a competitor to iconic social media site, Facebook. Googles entry into the social media network is known as Google +.

How Google Is Learning From Facebook – Growth:

Google (The search engine, etc.) receives 153 million new visitors each month that are unique. Whereas, facebook is logging 137.6 million unique visitors each month. Google + is currently receiving 20 million unique visitors each month with trending expectations to soar upwards into a closer contingency with Facebook. There is a lot riding on who rises to the top of the social networking industry. In the balance is the vast fortune that comes from Internet marketing. It is estimated that Facebook will likely be valued at somewhere close to 100 billion dollars by the end of 2012. That is fuel and motivation for Google to push the Google + platform.

Part of the power of sites like Pinterest is that they were able to utilize the sharing power of Facebook to grow their member base. Pinterest racked up 11 million new and unique members in just seven months. While the power of Facebook is enthralling, members are not always thrilled with the company behind Facebook. What other platform besides Google could take on the looming presence of Facebook and not utterly fail? I am reminded of the spiralling crash of myspace.com, and yet, there is knowledge to be gained from watching Facebook’s evolution. Those lessons were put to work by Google when they created their social network site Google +.

How Google Is Learning From Facebook – What to do and What Not to Do:

The biggest lesson that Google has learned from Facebook is all about privacy. The continual floundering of Facebook over user privacy will likely be the company’s eventual downfall. Facebook comes from the position that they have no competition and thus, can do as they please because users have nowhere else to turn. That attitude is no longer a true statement because Google + is happy to take over disgruntled Facebook users. To help offset the backlash that Facebook has created, A need to know portal which explains what information is gathered, how it is used and simplifies it for a world audience. The wholehearted approach by Google toward easing user fears of data theft has been well received by Social Network Users. The depth of knowledge that is explained is remarkable. Google’s approach has taken a very bad situation and helped to make it better. An example of why this is important appeared recently on the Internet when a blog in Australia provided details of how the Facebook LIKE button continues to track users and user activity over the Internet long after the user has logged off their computer. The resting backlash has Facebook facing a world-wide investigation by world governments including a wiretapping suit filed by the American Government. This is just the latest in recent issues that Facebook has unleashed upon its users. Google has learned these lessons from Facebook. They have put into place a method of explaining their privacy policy through their own education centre. This is one of the primary reasons that the unique visitor traffic to Google+ is growing rapidly. In short, Google+ has learned not to lose the trust of its users while making the effort to explain in simple language the how and why data collection is needed.

How Google Is Learning From Facebook – Using Google+ To Grown Your Business:

Driving unique visitors to your site or blog begins by making the process of following and praising your site as easy as possible. This is exactly why the Facebook LIKE button has been so functional. It is very easy to use. Simply click the button and the process is complete. This is the lesson to learn for any site wishing to promote itself. Make it easy for your followers to praise and share your site with their followers. Considering that Google is the king of search engine traffic and that their recent changes have all pointed a heavy finger toward relevant content, than it only makes sense to make sure that your site’s content is very relevant. Readers who find your sites information useful are likely then to give their approval and that is exactly what the LIKE button on Facebook does, and the Google+ Button does on Google+. The Google+ button is very important because it allows readers to validate your site. The more + button approvals that a site receives the more it is deemed relevant in the eyes of Google search engine results. This means that making it easy for your readers to approve your site will drive new, unique visitors to your site. That is the goal of every business on the internet. Unique visitors equate directly to new sources of revenue. Make it easy for your visitors to share your site and to praise your site. This is how to use Google + to drive new and unique visitors to your site. The lesson that web developers and site owners need to understand is that marketing only goes so far on the Internet. What is needed to create a mega-site is public support. This means that site owners need to understand that little users that share your site with their followers, who then share your site with their followers, and on and on and on. The value here is that the little user who may have 100 follows is your connection to the Internet population because those 100 followers have 100 followers. Capitalizing on this network of followers is what every businesses goal should be.

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