This is a guest post by R.J. Huneke from Teal Orbit.
The ever growing digital and social media world continues to gain more traction in the business sector, and the only thing we can be sure of is that everything involving marketing and digital business practices will keep changing drastically in the future.
Only those evolving quickly will prevent themselves from becoming swallowed up by change, and this emphasis on being dynamic has proven to be a successful business model for me.
Every day more and more applications, software, hardware, and technology news items are revealed, but there are always ways to connect people to information that they want.
How do abstract bits of tech, memes, and infographics resonate with people?
How do they connect with their digital thumbprints and engage them in willing and enjoyable conversation that could possibly convert people to potential followers and clients?
Social media marketing is all about leveraging content to your advantage, but how do you do it well?
To quote Farnoosh Brock: The difference between those who make it and those who don’t is in perspective.
My position as a marketing executive and project manager require me to adopt a dynamic perspective that is ready to change up my methods instantaneously and turn on a dime when a situation deems – and it deems this often!
Sometimes a targeted demographic does not respond to rigorous attempts at engaging via social media, and looking at a loosely similar but highly successful campaign can bring insights worth scrapping an entire week’s worth of material for.
While promoting a science-fiction post-apocalyptic thriller for young adults I sought inspiration and results and found it on a certain barely known book The Hunger Games’s Facebook page, and they do everything on there that can be done to engage a wide array of people in what is normally viewed as a very niche audience. It is true the book has been a best seller and movies have emerged based off of them, but any group or product can provide a similar one with perspective to change something for the better.
What questions and polls are you asking? How does this voice sound? Does the attitude, humor, or energy match the client’s? Can you change this voice, make it your own, and turn on a lot more people?
There are few who are allowed to think outside of the box on a daily basis and get paid for it, but where I currently work this has become a business model that healthily encourages everyone at every level to work diligently and go further to constantly reinvent and change methods, content, and perspective for the better.
Being dynamic is essential.
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